Which of the following is a nonwork hindrance stressor?
A. a positive life event
B. time pressure
C. family time demands
D. personal development
E. financial uncertainty
Answer: E
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Shondra owns a carpet-cleaning firm. If her objective is to produce immediate sales of her services, her firm's promotion mix should probably stress
A. advertising and sales promotion. B. advertising and personal selling. C. advertising and public relations. D. sales promotion and personal selling. E. sales promotion and public relations.
Which of the following costs is most likely associated with commercialization?
A) building or renting a manufacturing facility B) paying groups of consumers for participating in crowdsourcing activities C) determining a product's planned price, distribution, and marketing budget D) developing a prototype of a product E) using simulated tests to measure market capacity
Only the chief financial officer and the company's CPAs must certify that, to their knowledge, the statements are accurate and complete
Indicate whether the statement is true or false
Opportunity costs arise when the choice of one course of action eliminates the possibility of another course of action
Indicate whether the statement is true or false