Select a commercial and explain how it uses each of the five steps of Monroe's Motivated Sequence. Why is this pattern of organization so effective in selling?
Fill in the blank(s) with the appropriate word(s).
Answer will vary
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Why do scholars disagree about the merit of research concerning co-cultures and communication styles?
a. European American communication styles are considered the standard b. Such research fails to take into consideration diversity within co-cultures. c. Such research divides and separates "us" from "them." d. Many Americans are members of and identify with more than one co-culture. e. All of the above
The main goal in an informative speech is to help the audience:
a. change minds or attitudes. b. understand new information. c. be entertained. d. move to action.
When a media alert is made regarding an important dignitary visiting the country, it provides a possibility of developing ________ for the journalists
a. story angles b. fact sheets c. company profiles d. product specification sheets
When speaking to a large audience of listeners who are all seated at the same level on the floor, you should display your visual aids __________.
A. above the level of your head B. at your eye level C. close to the front row D. in front of the podium