Whizz Soda, a soft drink manufacturer, created a music video as part of its marketing campaign. The video featured several popular artists from the music industry. When the video was screened on satellite television, viewers could see the Whizz Soda logo prominently visible in the top left corner of the television screen. This video is an example of

A. advertainment.
B. specialty advertising.
C. ambient advertising.
D. guerilla advertising.
E. publicity.


Answer: A

Business

You might also like to view...

Which of the following is an advantage of written communication?

A) Creates a permanent record B) Provides immediate feedback C) Is more personal than oral communication D) Is effective for delivering nonverbal cues

Business

Unfortunately, not many supply chain metrics exist that can be effectively used to evaluate performance within a company and for its supply chain partners

Indicate whether the statement is true or false

Business

With COBRA coverage, the employer pays the premiums

Indicate whether this statement is true or false.

Business

Parent Corporation purchases a machine (a five-year property) for $20,000. It claims $4,000 of depreciation under the MACRS rules in the first year it owns the property. At the close of business on the last day of the first year, Parent sells the machine to a 100%-owned corporation (Subsidiary) for $18,000. Subsidiary immediately commences depreciating the machine as a five-year property using

the regular MACRS rules. What depreciation can be claimed by Subsidiary Corporation in the first year it uses the machine? What will be an ideal response?

Business