If category sales are fixed and marketing managers are interested in profit margins rather than market share, companies are better off:
A) having low level of expenditure.
B) increasing consumer-oriented promotions.
C) increasing advertising.
D) increasing trade promotions.
A
You might also like to view...
If a company is expected to survive, it is considered a going concern
Indicate whether the statement is true or false
What are the three primary goals of the just-in-time (JIT) philosophy?
Which of the following is true regarding normal balances of accounts?
A) All accounts have a normal debit balance. B) The normal balance of all accounts will have either a positive or negative balance. C) Accounts that have a normal debit balance will only have debit entries, never credit entries. D) The normal balance is the side of the account that increases the account.
"Are you interested in selling your boat for $5,000?" is an offer
Indicate whether the statement is true or false