Why is it difficult for researchers to truly determine people's level of media use?

A. Most people under-report their media use because they simply are not aware of all the media surrounding them.
B. There is no such thing as a "typical" media user.
C. Most people over-report their media use because they want to appear to be as "tech-savvy" as the media portray Americans to be.
D. None of the answers are correct.


Answer: A

Sociology

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