The type of intangible asset related to the exclusive right to reproduce and sell a book or intellectual property is a ________.
A) franchise
B) trademark
C) copyright
D) patent
C) copyright
You might also like to view...
When holding costs and price elasticity are high, the manager should use:
A) trade deals. B) rebates. C) sweepstakes. D) couponing.
An integrative negotiation problem should be defined as a solution process rather than as a specific goal to be attained.
Answer the following statement true (T) or false (F)
A(n) ________ is an individual who represents a company to customers by prospecting, communicating, selling, servicing, information gathering, and/or relationship building
A) auditor B) trainer C) salesperson D) manager E) human resource personnel
Answer the following statements true (T) or false (F)
1. You don’t have to be liked to be an effective manager. 2. For important violations, such as stealing, all steps of progressive discipline are commonly followed. For minor violations, such as being late for work or excessive absenteeism, steps may be skipped. 3. Not handling employee complaints effectively can create resentment, low morale, low productivity, and increased turnover. 4. Dissatisfied customers often complain to friends. 5. Admitting a mistake and apologizing to a customer may cause them to become more upset and increasingly defensive as you confirm that they have been wronged.