Which of the following is NOT one of the four Ps of the marketing mix?
A) pricing
B) place
C) promotion
D) packaging
E) product
Answer: D
Explanation: D) The marketing mix consists of the four key strategy considerations called the four Ps: product, pricing, place, and promotion strategies. Packaging is not in the mix.
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A customer makes a $2,000 purchase at ApplianceWorld, paying with a credit card. ApplianceWorld is charged a 2% fee by the credit card company. When recording this sale, ApplianceWorld would:
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