When CarMax promises a "no-haggle" pricing structure, it exhibits ________ because it provides additional value to potential used car buyers by making the process simple and easy.
A. a competitor orientation
B. a status-quo pricing structure
C. consumer parity
D. competitive parity
E. a customer orientation
Answer: E
You might also like to view...
In response to price cuts from competitors, a cereal company with several more expensive and higher quality cereals introduced a lower-priced option to its product line
This is an example of which of the following responses to a competitor's price cut? A) raising the perceived value of a product B) improving product quality C) accepting a reduced market share D) launching a "fighter brand" E) using high-low pricing
Under both U.S. GAAP and IFRS, nonmonetary transactions do not appear in the statement of cash flows as investing or financing activities, because they do not help in explaining the change in cash. Firms must disclose nonmonetary investing and financing activities in _____
a. the body of the statement of cash flows, only b. a separate schedule, only c. a note, only d. the body of the statement of cash flows, in a separate schedule, or in a note e. none of the above
Once a marketing researcher is ready to move beyond preliminary insights to specific, informed questions, the researcher is ready to conduct
A. syndicated marketing surveys. B. qualitative research. C. research design. D. quantitative research. E. data warehousing.
Which famous management academic argued that there are five natural’ configurations that fit the different tasks organizations have to accomplish.
a. Lex Donaldson b. Stewart Clegg c. Henry Mintzberg d. Montgomery Burns