Which situation is likely to displease the typical undergraduate more? (Assume all four situations apply to the person and that the person would have to pay for each with his or her own money.)?
a. A $10 increase in tuition (i.e., from $1,500 to $1,510)
b. ?A new $10 fee for "ID activation" each semester (a previously free service)
c. ?A $10 increase in the cost of a required $60 textbook (i.e., $60 to $70)
d. ?A $10 increase in the price of a plane ticket to the student's hometown (i.e., from $500 to $510 for a ticket from Chicago to L.A.)
ANSWER:
b
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