The most common factor used to start selecting media to carry advertisements is CPM
Indicate whether this statement is true or false.
TRUE
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In the context of remembering, a common technique to form a mnemonic is by:
a. adding extra details to the information that has to be remembered. b. recording a speech in a tape recorder or a CD. c. forming a word with the first letters of the information that has to be remembered. d. paraphrasing the information that has to be remembered with related words.
As Senate candidate Angotti listens to his opponent, he is especially alert to anything she says that might cast him in an unflattering light. This is called:
a. Ambushing. b. Monopolizing. c. Literal listening. d. Defensive listening.
A method of audience analysis that seeks information about specific listeners that relates directly to the speaker's topic and purpose is
A) attitudinal audience analysis. B) demographic audience analysis. C) situational audience analysis. D) contextual audience analysis. E) critical audience analysis
The statement "I don't care; whatever you want to do is fine with me" is likely to be uttered by a democratic leader.
Answer the following statement true (T) or false (F)