When positioning a product, the target audience should be able to answer which question?
a. “How much time will this take?”
b. “Who is providing this service?”
c. “How do I participate?”
d. “What’s in it for me?”
d. “What’s in it for me?”
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A college law enforcement major watches the behavior of television police detectives with great admiration. These detectives could be considered
A. an out-group. B. a focus group. C. a triad. D. a reference group.
Title VII prohibits the exclusion of women from law enforcement and other occupations
Indicate whether this statement is true or false.
According to Gottman's research comparing heterosexual and homosexual couples:
a. The "start-up" of conflict is more positive in homosexual couples than in heterosexual couples. b. The "start-up" of conflict is more positive in heterosexual couples than in homosexual couples. c. Homosexual couples exhibit more fear, tension, and whining in their conflicts than do heterosexual couples. d. Heterosexual couples use more humor in their conflict than do homosexual couples.
According to Émile Durkheim, religion is
A. the feeling or perception of being in direct contact with the ultimate reality, such as a divine being. B. a unified system of beliefs and practices relative to sacred things. C. a unified system of beliefs and practices related to profane things. D. a unified system of beliefs and practices relative to worldly things.