A cognitive model that suggests that persuasion takes one of two routes, central and peripheral, is the

a. Multiple Mode Processing Model (MMPM)

b. Elaboration Likelihood Model (ELM).
c. Likeliness of Persuasion Model (LPM).
d. Multiple Motive Heuristic Systematic Model (MMHSM).


b

Communication & Mass Media

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When learning about intercultural communication, why is it just as important to get to know individuals from a different culture as it is to read about their culture?

a. It helps you realize the importance of multiculturalism, cultural relativism, and changing your own cultural practices to make others feel welcome. b. It helps you understand that their cultural practices are just as valid as yours, since they work well for each individual. c. It helps you not form stereotypes about them and their culture, since getting to know individuals helps you see them as culturally unique. d. Cultures can change quickly due to intercultural contact via the internet, so anything written about them can quickly become outdated.

Communication & Mass Media

It is not enough to simply obtain a no comment from a party involved in a story; you must make reasonable efforts to fairly represent that position in your story

Indicate whether this statement is true or false.

Communication & Mass Media

It is rare to achieve perfect objectivity in a content analysis

Indicate whether the statement is true or false.

Communication & Mass Media

Personal concerns about how others perceive us are intensi?ed when we speak in public

Indicate whether the statement is true or false

Communication & Mass Media