Advertising for state lotteries overstated the odds of winning. This is an example of
a. relying too heavily on advertising
b. advertising goals that are unrealistic
c. the ethical implications of advertising
d. influencing changes in behavior
e. advertising objectives not being in the reach of the agency
C
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Technical quality is dependent on how the service is delivered or the quality of the actual interaction with the company
Indicate whether the statement is true or false
Recyclable or biodegradable packaging, recycled materials and components, and better pollution controls are ways that marketers have responded to the ________
A) increased need to comply with environmental regulations B) pollution reduction movement C) new recycling laws D) new government intervention program E) environmental sustainability movement
A firm produces and sells two products, Plus and Max. The following information is available relating to setup costs (a part of factory overhead): Plus Max Units produced 200 16,000 Batch size (units) 10 400 Number of setups 20 40 Direct labor hours per unit 5 5 Total direct labor hours 1,000 80,000 Cost per setup$1,080 Total setup cost$64,800 Using number of setups as the activity base, the amount of setup cost allocated to each unit of product for Plus and Max, respectively is:
A. $21.60; $.54. B. $54.00; $27.00. C. $108.00; $2.70. D. $60.00; $60.00. E. $200.00; $16,000.00
Law is an instrument of social control
a. True b. False Indicate whether the statement is true or false