Which of the following is NOT a trend that is affecting marketing strategy planning?
A. greater use of database-directed promotion
B. more Internet selling
C. fewer vertical marketing systems
D. geographic shifts in population
E. more attention to service technologies
Answer: C
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To be effective, a company's international strategy
A. must be externally consistent among the company's products and regional units. B. must be the same as the company's domestic strategy. C. must have internal consistency with the demands of the international competitive environment. D. must be consistent among all the functions and activities of the company. E. must be the same as the leaders of the industry.
A federal statute prohibits federally licensed firearms dealers from selling handguns to persons under age of 21
An organization advocating for gun ownership and individual gun owners brings an action against the Bureau of Alcohol, Firearms, Tobacco, and Explosives arguing that the statute violates the Second and Fifth Amendments. Discuss which equal protection review standard the court would apply.
What is Eveready’s success in dislodging Duracell and taking over its space as the leader in the long-lasting battery market segment an example of?
a. Price competition b. Repositioning the competition c. Competitive positioning d. None of the above
Under the Age Discrimination in Employment Act, the plaintiff must show that unlawful discrimination was the reason for an adverse employment action
a. True b. False Indicate whether the statement is true or false