A generic type ad:
a. is a simple description of a key characteristic of the product
b. is descriptive but it also makes a claim for superiority
c. identifies something that the product has that all the competitors lack
d. focuses attention more on the consumer’s mind than the product itself
a. is a simple description of a key characteristic of the product
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Define the ad hominem fallacy. Provide an example of a situation where you witnessed this fallacy
What will be an ideal response?
A “locked” cell phone may only be used on a specific cell phone network
Indicate whether the statement is true or false.
How did Dun & Bradstreet v. Greenmoss Builders affect the actual malice rule?
a) it didn’t affect it; b) it exempted public figures from the actual malice requirement; c) it exempted private persons from the actual malice requirement; d) it excluded libel cases involving purely private matters (rather than issues of public concern) from the actual malice requirement; e) it abolished the actual malice requirement.
______ refers to the establishments where journalists visit regularly expecting news.
A. Beat B. Round C. Agency D. Newswire