SWOT analysis is a simple but powerful tool for
A. gauging whether a company has a cost-competitive value chain.
B. sizing up a company's resources and capabilities, strengths and deficiencies, its market opportunities, and the external threats to its future well-being.
C. evaluating whether a company is in the most appropriate strategic group.
D. identifying the market segments in which a company is strongly positioned and weakly positioned.
E. determining a company's competitive strength vis-à-vis close rivals.
Answer: B
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