Scenario 11.1 Use the following to answer the questions. Cheetos Fat-free Crunchies is a product developed through advanced technology. Cheetos engineered a technique for making reduced-fat snacks that taste cheesier and stay fresh longer. Cheetos introduced Fat-free Crunchies in limited markets in 2012 and began national distribution in 2013. About 18 months later, a series of competitors' ads was run claiming that Cheetos Crunchies actually contained 1.5 grams of fat, and that they contained preservatives and additives. Research showed that the taste of Cheetos Crunchies was also perceived negatively by some people. To save the product, Cheetos reduced the remaining fat to 0 grams, took out the preservatives, and improved the taste. Refer to Scenario 11.1. Cheetos produces several
cheese snack products and is considering a new Cheetos brand of crackers. This new Cheetos brand of crackers would most likely be an example of
A. a product modification.
B. a line extension.
C. a quality modification.
D. a functional extension.
E. an aesthetic modification.
Answer: B
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a. Advertising expense b. Revenues from services c. Cost of goods sold d. Extraordinary gain
Use ____________ to enhance your illustrations, symbols, icons, and logos
a. outlines b. arrows c. sound d. color
Among the primary activities in the generic value chain is
A. human resource management. B. inbound logistics. C. resource procurement. D. technology development. E. firm infrastructure.
The method of forecasting asset requirements is called the ____________ technique.
A. percentage-of-inventory B. percentage-of-equity C. percentage-of-debt D. percentage-of-sales