Palming off:
A) is what occurs with gray market goods
B) is a tort that has no remedy.
C) occurs when one seller recreates another seller's product.
D) can occur only with copyrighted properties.
C
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Which of the following traits of a brand's ability to become a lovemark keeps the five senses of sight, hearing, smell, touch, and taste on constant alert for new textures, intriguing scents and tastes, music, and other such stimuli?
A) sensuality B) intimacy C) mystery D) practicality E) sensitivity
The actual and potential rival offerings and substitutes that a buyer might consider are referred to as the ________
A) supply chain B) global market C) value proposition D) competition E) marketing environment
______ methods are used when no measurable, reliable, historic, or statistical data are available and are primarily based on intuition, judgment, or informed opinions of experts in the industry.
A. Market research B. Qualitative C. Quantitative D. Causal
__________, one of the components on which customers evaluate service quality, refers to the knowledge and courtesy of employees and their ability to convey trust
Fill in the blanks with correct word.