Successful ethnic marketing requires:
A) hiring ethnically-owned marketing and advertising agencies
B) translating English speaking ads into Spanish or native language of the ethnic group
C) understanding the various ethnic groups and writing marketing communications that speak to their specific values and cultures
D) using ethnically-owned media outlets
C
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The denomination or principal amount of the bond is usually referred to as the______________
Fill in the blank(s) with correct word
Fiona works in customer relations for a national mail order catalogue. She spends the day solving problems for customers. It is very rare that she ever runs across a situation that she has not solved in her past. Almost everything she has dealt with is listed in her employee manual. What type of decisions does she spend her day making?
A. nonprogrammed decisions B. executive decisions C. strategy decisions D. programmed decisions
A building not currently used because economic conditions have limited a company's expansion is classified as an investment
Indicate whether the statement is true or false
Which of the following is NOT a benefit of SCOP?
a. It will drive away existing customers. b. It will attract new customers. c. It will reduce the risks and costs associated with scarcity of raw materials. d. It will increase quality and innovation.