Name one country that can best be used as test market in Europe. Why? (max 120 characters)
What will be an ideal response?
Europe: Netherlands or Norway, because they are medium on uncertainty avoidance. Low or high uncertainty avoidance cultures are not representative because they have relatively large groups of innovators or laggards.
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Indicate whether the statement is true or false
Alanis tries to talk her supervisor out of a business decision she thinks is unethical. Which of the following best characterizes her reaction?
A. loyalty B. capitulation C. voice D. exit
What marketing environment forces are most likely to affect a marketer's choice of sales promotion method?
Facebook's initial IPO was $38 per share. Arianna purchased 616 shares. Assuming a cost of $7.00 to purchase the 616 shares, what was Arianna's total cost?
A. $22,514 B. $20,000 C. $23,408 D. $23,512 E. $23,415