The Visionaries, an advertising agency in Boston, is testing a creative idea for a new commercial before moving ahead with the production. To make the test more realistic, it wants to test both the visual layout of the commercial as well as the audio of the message. In which of the following forms should the commercial be tested?

A. snipe
B. animatic
C. heuristic
D. storyboard
E. mnemonic


Answer: B

Business

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