Jayme's Best produced a new line of pasta sauce (Herbal Health), intending for it to have extra nutritional benefits. Using the freshest ingredients, Jayme's added special herbs to the tomato paste and spices, as the herbs are believed by some Tibetan monks to have the power to prevent cancer. Jayme's marketed the sauce in grocery stores and health food stores. Jayme's advertisements said that
Herbal Health may help prevent cancer and taste a lot better than the competition. Based on these facts, answer the following questions. Jayme's ads, when attacked as deceptive by the FTC, must be shown to do all of the following except:
a. be a misrepresentation of information to consumers. b. cause health injury to consumers.
c. mislead a reasonable consumer. d. the deception must be material.
e. all of the other choices must be shown to be held to be deceptive.
b
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Redfearn Company has current assets of $150,000 and current liabilities of $60,000 . How much inventory could it purchase on account and achieve its minimum desired current ratio of 2 to 1?
a. $10,000 b. $20,000 c. $30,000 d. $40,000
Which of the following is true for self-service retailing?
A) These retailers carry more shopping goods and services such as credit and merchandise-return privileges. B) This service model is favored by discount stores and customers who want to save money. C) It results in high staffing costs compared to other forms of retailing. D) Salespeople are ready to assist in every phase of the "locate-compare-select" process. E) Customers need more information and assistance than in other forms of retailing.
A brand developed by a retailer and/or wholesaler that is available only in selected retail outlets is called a ________ brand
A) generic B) franchisee C) marque D) national E) private-label
What is the first step a marketer should take to estimate a product's potential sales?
A) determine maximum production levels B) conduct a survey of buyers' intentions C) estimate total demand for the product in the market D) determine how to expand market share E) predict the company's market share