Specific words are often concrete words, which appeal to one of our five senses

Indicate whether the statement is true or false


True

Communication & Mass Media

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What is a tagline?

a. A pervasive brand b. A visual symbol a company uses to identify itself c. The material that displays an item's price in a store d. A short phrase typically used with a brand name or logo

Communication & Mass Media

While preparing her article, Aarti used "there" instead of "their" in many places throughout the text. She realized the mistake only after her deadline and then had to print fresh copies again

What are such errors in PR writing referred to as? a. Wrong words b. Redundancies c. Jargon d. Stereotypes

Communication & Mass Media

The object or idea each interpreter attaches to a symbol is a referent

Indicate whether the statement is true or false

Communication & Mass Media

Identify some ways that a film might exhibit unconventional characterizations. Incorporate examples from a film or films we have screened in class and explore the ways in which these characterizations relate back to overall themes of their film

What will be an ideal response?

Communication & Mass Media