Which of the following statements is true according to the Hirschman study of creative people in advertising?
A. They want to maximize the impact of the advertising message.
B. They prefer making conservative commercials.
C. They believe a commercial should be evaluated in terms of whether it fulfills the client's marketing and communication objectives.
D. They are more risk-averse than brand managers.
E. They view ads as promotional tools whose primary purpose is to communicate favorable impressions to the marketplace.
Answer: A
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What is meant by the OLAP term: consolidation?
Routing Solutions paid $233,000 to acquire Tabletz Company, an electronic gadget-advertising website. At the time of the acquisition, Tabletz's balance sheet reported total assets of $233,000 and liabilities of $116,500. The fair market value of Tabletz's assets was $233,000. The fair market value of its liabilities was $116,500. How much goodwill did Routing Solutions purchase as part of the acquisition of Tabletz?
A) $233,000 B) $58,250 C) $116,500 D) $174,750
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Indicate whether the statement is true or false
The "traditional" approach to strategic control is sequential. The following steps belong in that sequence, except:
A. Strategies are formulated and top management sets goals. B. Performance is measured against the predetermined goal. C. Action plans are submitted by lower level managers. D. Strategies are implemented.