Which of the following should be the first step of developing an advertising campaign?
A. select the execution format
B. draft the creative brief
C. establish the advertising message
D. set the budget objectives
E. understand the target audience
Answer: E
You might also like to view...
Monetary damages and equitable remedies are provided in a civil lawsuit
Indicate whether the statement is true or false
One advantage of oral communication over written communication is that oral communication can be more easily adjusted to the audience
Indicate whether the statement is true or false
Briefly discuss the four types of job performance management techniques.
What will be an ideal response?
Translation exposure measures:
A) changes in the value of outstanding financial obligations incurred prior to a change in exchange rates. B) the potential for an increase or decrease in the parent company's net worth and reported net income caused by a change in exchange rates since the last consolidation of international operations. C) an unexpected change in exchange rates impact on short run expected cash flows. D) none of the above