For both profit and nonprofit service firms, the first step toward success in the global marketplace is determining the nature of the company's core products
Indicate whether the statement is true or false
a. True
b. False
ANSWER: True
For both profit and nonprofit service firms, the first step toward success in the global marketplace is determining the nature of the company's core products. Then the marketing mix elements should be designed to take into account each country's cultural, technological, and political environment.
You might also like to view...
One disadvantage of the market share index is that it does not identify important sources of lost market share opportunity
Indicate whether the statement is true or false
Which of the following is in place when a producer, dealer, wholesaler, retailer, or customer interacts with more than one type of channel?
A) dual or multiple distribution system B) intermediation C) knowledge management D) supply chain management E) vertical marketing system
A company can help its cash flows by:
a. purchasing merchandise from suppliers with longer payment terms. b. reducing credit terms for sales. c. reducing its financing period. d. all of these will help a company's cash flows.
Oral contracts
a. are unenforceable. b. are just as valid as written contracts. c. for the sale of real property are valid. d. are easier to prove in court than are written contracts.