Branding strategies include:
a. choice of brand elements (e.g., logos, symbols, slogans)
b. designing the usage experience (including marketing activities and supporting programs that create strong, favorable, and unique associations for the brand)
c. associations with other entities (e.g., country of origin, distribution channels, co-branding, sponsorship of events, celebrity endorsements)
d. all of the above
e. none of the above
d
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The ________ of an organization is its set of distinctive capabilities that give it a distinctive edge
or cost benefit over its competitors. A) competitive heterogeneity B) competitive advantage C) competitive altruism D) competitive equilibrium
Employee morale, timeliness of delivery, and the reactions of customers are examples of nonfinancial factors that should be considered when making a managerial decision.
Answer the following statement true (T) or false (F)
A static method of forecasting
A) assumes that the estimates of level, trend, and seasonality within the systematic component do not vary as new demand is observed. B) assumes that the estimates of level, trend, and seasonality within the systematic component vary as new demand is observed. C) the estimates of level, trend, and seasonality are updated after each demand observation. D) All of the above are true.
When Procter & Gamble added teeth-whitening products under the Crest brand, the firm was engaged in
A. brand extension. B. brand licensing. C. perceived value branding. D. brand association. E. corporate branding.