A firm cannot devote its total promotional efforts to publicity since _____
a. the sponsor is not identified
b. it has less credibility than advertising
c. public relations staff costs are high
d. there is no control over message, timing, placement, and degree of coverage
d
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What is the primary purpose of the Truth in Lending Act?
What will be an ideal response?
Commercial paper is:
A. a public offer by a bidder to purchase a target company's equity securities. B. any unit of goods that is treated by commercial usage as a single whole. C. a way to either issue immediate payment or to extend credit. D. the basic selling document of a 1933 Act registered offering.
A major difference between retailer and manufacturer advertising strategies is that retailers _____
a. have more geographically concentrated target markets than manufacturers b. are more prone to use radio and television media than manufacturers c. generate cooperative advertising programs d. are more concerned with institutional advertising
All sentences in a business message should be of approximately the same length
Indicate whether the statement is true or false