Shifts such as changes in the percentage of seniors in the population, governmental initiatives in health care, and the influence of income on health status are factors in the __________ environment

a. Public
b. Macro
c. Competitive
d. Social


ANS: B
The external environment in strategic marketing planning includes the public, competitive, and macro environments. Demographic, social, and political factors are included in the macro environments.

Nursing

You might also like to view...

A patient who comes to the emergency department is anxious, short of breath, diaphoretic, and has a history of heart disease. The patient states that the doctor instructed him to chew an aspirin on the way to the emergency department

The nurse understands that the rationale for this in-struction is that aspirin a. suppresses platelet aggregation, producing an immediate antithrombotic effect. b. acts as an immediate analgesic. c. augments the effects of morphine. d. has vasodilatory properties that can improve perfusion of the heart.

Nursing

A patient who takes lithium for manic episodes has been walking daily. Now that the weather is very hot, it is important to instruct the patient that:

1. she should stay in the shade when she walks. 2. she should stop walking. 3. she will need to maintain her hydration to avoid lithium toxicity. 4. she can continue with her exercise program, because lithium toxicity is very rare.

Nursing

Of the following, which is the most effective strategy that a nurse manager could employ to reduce unnecessary costs in specific healthcare settings?

a. Training nurses on accurate documentation of supplies used for patient care b. Reducing the number of overtime hours worked by staff c. Reducing the number of staff on a unit d. Making decisions for patients about which care is important to their health

Nursing

Many basic principles of epidemiologic studies can be applied to the field of environmental health for environmental epidemiology to help determine whether the environment is affecting people's health

What is environmental epidemiology? A) Focus on the amount of a contaminant that actually ends up in the community B) Monitoring the results of medical tests to determine whether a person has been exposed to a contaminant C) Focus on the incidence and prevalence of disease or illness in a population from exposures in their environments D) Monitoring of the number of adverse effects of chemical, physical, or biological agents on people, animals, and the environment

Nursing