Describe the functional organization of a marketing department in terms of its structure, advantages, and disadvantages
What will be an ideal response?
The most common form of marketing organization consists of functional specialists reporting to a marketing vice president. The main advantage of a functional marketing organization is its administrative simplicity. It can be quite a challenge for the department to develop smooth working relationships, however. This form also can result in inadequate planning as the number of products and markets increases and each functional group vies for budget and status. The marketing vice president constantly weighs competing claims and faces a difficult coordination problem.
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The text states that when managers are recruiting project team members, they should be wary of people who know too much about a specific technology. Why is this? Do you agree or disagree? Explain your answer.
Fill in the blank(s) with the appropriate word(s).
Atandwa earns $12 per hour during regular shifts. However, when he has to work the night shift, his pay goes up to $14 per hour. This part of his compensation is considered ______.
A. base pay B. a wage and salary add-on C. incentive pay D. benefits
Which type of inventory would be more likely to be held in assembly line process versus in a job shop process?
a. Work in process b. Raw materials c. Perishable goods d. Finished goods
An automobile will never be considered be a necessary item for a minor
a. True b. False Indicate whether the statement is true or false