A motorcycle manufacturing company has a strong reputation for durable and easy-to-operate motorcycles. The company wants to maintain responsiveness to customer needs and further improve attributes of their products. Describe a functional strategy that the company can use to get closer to customers and best understand their needs.

What will be an ideal response?


One functional strategy managers can use to get close to customers and understand their needs is customer relationship management (CRM). CRM is a technique that uses IT to develop an ongoing relationship with customers to maximize the value an organization can deliver to them over time. A CRM system is a comprehensive method of gathering crucial information about how customers respond to a company's products. It is a powerful functional strategy used to align a company's products with customer needs.

Business

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Should the home country be "large" relative to the world, its imposition of a tariff on imports would lead to an increase in domestic welfare if the terms-of-trade effect exceeds the sum of the

a. revenue effect plus redistribution effect. b. protective effect plus revenue effect. c. consumption effect plus redistribution effect. d. protective effect plus consumption effect.

Business

An investment that costs $5,000 will produce annual cash flows of $2,000 for a period of 4 years. Given a desired rate of return of 8%, what is the present value index? (PV of $1 and PVA of $1) (Use appropriate factor(s) from the tables provided. Do not round your intermediate calculations. Round your answer to three decimal points.)

A. 1.325. B. 2.500. C. 0.755. D. 1.600.

Business

Page Litton likes to use her credit card to buy gas since she can defer payment for 30 days. However, she notices that her dealer charges 3 cents more per gallon than if she paid with cash

Page estimates paying about $1.00 a gallon for gas, and her monthly credit statement shows an APR of 18 %. Given this information, Page should A) continue using her card since the opportunity cost of paying in cash is less than 18% a year. B) pay with cash since its opportunity cost is about 36% a year. C) continue using her card, the effective cost of using cash is about 36% a year. D) you can't tell unless you know how much gas she will buy.

Business

When writing goodwill messages, you should always use the "you" perspective

Indicate whether the statement is true or false

Business