In which step of Monroe’s Motivated Sequence does the speaker demonstrate that a problem exists?
a) need step
b) satisfaction step
c) visualization step
d) action step
ANS: a
Communication & Mass Media
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The name of the psychology professor who organized five levels of basic human drives into hierarchies of needs is _________________
Fill in the blank(s) with correct word
Communication & Mass Media
Lisa thinking about her date on Saturday night is a physical distraction
a. True b. False
Communication & Mass Media
People exhibiting defensiveness try to deny responsibility or avoid acknowledging their role in a conflict
Indicate whether the statement is true or false.
Communication & Mass Media
A is a unit of meaning studied by interpretive researchers
a. rule b. semantic relationship c. system d. phenomenon
Communication & Mass Media