The vice chancellor of clinical research at Duke University suggests that a public relations agency that ghostwrote an honest article about a defective drug would lose its pharmaceutical client
What should public relations practitioners do when their
research reveals that a pharmaceutical client's drug may have defects?
What will be an ideal response?
The PRSA Code does clearly suggest that practitioners should not mislead
members of the media and the public and should reveal sponsors for causes and
interests represented. Two-way symmetry suggests that the agency might
encourage the client to improve the product. However, with vast amounts of
money devoted to product development, the very real possibility exists that the
agency-client relationship would dissolve. It might be difficult for an ethical
agency to tell a client it will work on other aspects of public relations but will
look the other way while the client tries to mislead the media and the public.
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What is a key internal communication task for PR professionals when supporting CSR programs?
a. sharing results with the news media b. summarizing company goals c. identifying popular charities d. recruiting employee volunteers
The sequence of events the woman dreams about in Meshes of the Afternoon are repeated ________ times
A) two B) three C) four D) five
A person is arrested and charged with drunk driving. The local newspaper runs a story about the arrest. The person is later acquitted of the charges. What defense would be best for the newspaper in case that person sued for libel?
a. truth (that is, the person really was drunk but wasn'tconvicted) b. absolute privilege c. qualified privilege
Socialization is more likely to succeed if the newcomer's characteristics and motives align with the group's expectations
True False