Which of the following characterizes the trend of integrated marketing?
a. PR, Inc. publishing guidelines on effective communications
b. MEDIA Advertising, Inc. acquires PR, Inc.
c. MEDIA Advertising, Inc, breaks off from its parent company, PR, Inc.
d. PR, Inc. offers a myriad of services, including human resources and accounting
b. MEDIA Advertising, Inc. acquires PR Relations, Inc.
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"Are those individuals who are speaking for us free to form their own opinions and share all feedback including negative comments?" is a question that addresses which of the following?
A) honesty of identity B) agency employment characteristics C) respect for the rules D) honesty of opinion E) responses when things go wrong
Which of the following practices would be condemned by PRSA?
A) A public relations firm asks its interns to write positive reviews for online message boards. B) A lobbying firm sends out letters to state legislators on behalf of a healthcare client. C) Unpaid bloggers post favorable reviews about a client's products and services. D) Special-interest groups create and fund "citizen" front groups to disseminate information without disclosing the actual source. E) None of the above.
Broadcast and cable networks are experimenting with ______.
A. only running commercials between programs B. cutting back 10–20% on the number of commercials they show during their prime-time programs C. running fewer, longer commercials D. all of these
Messages that criticize, tease, reject, or otherwise cause an emotional injury to another are known as _____ messages
Fill in the blank(s) with correct word.