Communication is the transmission of information and ________ from a sender to a receiver
Fill in the blank(s) with correct word
meaning
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Interpersonal factors are a major influence on business buyer behavior
Indicate whether the statement is true or false
The economic order quantity (EOQ) model assumes that ______.
A. the unit purchase price of the item remains constant B. the unit purchase price of the item varies according to quantity ordered C. the total purchase costs of items ordered vary according to quantity ordered D. the average purchase costs of items ordered vary according to quantity ordered
What two conditions must exist for federal courts to have diversity jurisdiction?
a. an individual is bringing suit against a corporation and the amount in dispute exceeds $75,000 b. the plaintiff and defendant are from the same family and the amount in dispute exeeds $50,000. c. the case has been tried in two different states with two different outcomes and the amount in dispute exceeds $50,000. d. the plaintiff and defendant are citizens of different states and the amount in dispute exceeds $75,000.
In evaluating customer value, which of the following is MOST important?
A. high profit margins B. the market offering with the least cost to customers C. the customer's view of costs and benefits D. the price of the market offering E. a firm's understanding of customer costs and benefits