The activities that an organization uses to reach its target market such as advertising, personal selling, and public relations are all part of the marketing mix element known as
A. position.
B. price.
C. product.
D. place.
E. promotion.
Answer: E
Business
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The term "alternative marketing" ncludes the following, except:
A) buzz marketing B) social networks and blogs C) guerrilla marketing D) product placement
Business
A seasonal discount encourages buyers to stock products earlier than present demand requires.
Answer the following statement true (T) or false (F)
Business
If two events are collectively exhaustive, what is the probability that both occur at the same time?
a. 0.00 b. 0.50 c. 1.00 d. Cannot be determined from the information given.
Business
Which of the following are alternative possible service encounters included in the service-system design matrix?
A. Mail contact B. Field service C. Sales call D. Warranty E. None of these
Business