Differentiate between a general consumer agency and a business-to-business agency.
What will be an ideal response?
Full-service agencies may specialize in certain kinds of clients. Most, though, can be classified as either general consumer agencies or business-to-business agencies. General consumer agency is an agency that represents the widest variety of accounts, but it concentrates on companies that make goods purchased chiefly by consumers. Most of the ads are placed in consumer media that pay a commission to the agency. Business-to-business agency represents clients that market products to other businesses. Most B2B advertising is placed in trade magazines or other business publications.
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Indicate whether the statement is true or false
The goal of a persuasive message is to convert the receiver to your ideas and motivate ________
Fill in the blank(s) with correct word
Which of the following terms indicates homeowners' insurance for which it is the obligation of the insurer to show that the loss was not excluded by a specific exemption?
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Indicate whether the statement is true or false