McDonald's has learned the wisdom of leveraging local market knowledge by granting franchisees considerable leeway to tailor restaurant interior designs and menu offerings to suit country-specific preferences and taste
Indicate whether the statement is true or false
TRUE
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A sales commission is an example of a ______ compensation plan.
A. pay-for-knowledge B. profit-sharing C. gainsharing D. pay-for-performance E. Scanlon
________ are a method of reviewing the manner in which internal and external customer needs are addressed.
A. Focus groups B. Ethical codes C. Churn rates D. Vision statements
The term demand chain is considered limited because it ________
A) advocates a make-and-sell view of the market that relies on a responsive supply network B) suggests that planning starts with raw materials, productive inputs, and factory capacity C) takes a step-by-step, linear view of purchase-production-consumption activities D) ignores the evolution of the global marketplace E) overlooks the needs of target customers
According to the text, ________ should be the easiest part of the presentation.
A. handling objections B. the approach C. prospecting D. demonstrating the product E. closing the sale