What are the problems encountered in the self-appraisal process?
What will be an ideal response?
Some poor performers tend to diminish their level of difficulties and attribute their problems to situational factors around them, and a few will rate themselves too leniently or try to impress their manager by stretching the truth.
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Which of the following statements best explains a difference between target ratings points (TRPs) and gross rating points (GRPs)?
A. TRPs are used to indicate the total market coverage ratio, whereas GRPs are used to indicate primary market coverage ratio. B. TRPs calculations use a duplicated reach estimate, whereas GRPs calculations do not. C. TRPs calculations use average frequency figures, whereas GRPs calculations do not. D. TRPs are used when selecting broadcast media, and GRPs are used for selecting print media. E. TRPs calculations do not include waste coverage, whereas GRPs calculations do.
What is the left side of the BMC focused on?
a. value delivery b. value creation c. idea generation d. the value proposition
In the process of evaluating location alternatives, the transportation model method minimizes the:
A) total demand. B) total supply. C) total shipping cost. D) number of destinations.
An expression of opinion¾"your customers will like this"¾is an offer.
Answer the following statement true (T) or false (F)