Many factors go into developing an effective media strategy. These factors are often referred to as the five Ms. What are the five Ms?

What will be an ideal response?


The five Ms are markets, money, media, mechanics, and methodology.

Business

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________ are products that have minor blemishes to the fabric or errors in the construction. 

A. Hard goods B. Soft goods C. Irregulars D. Closeouts E. Category killers

Business

In some states, unfair trade practices acts are designed to ________

A) regulate the markups used by various industries B) control the sale of agricultural products and raw materials C) regulate all forms of psychological pricing D) prohibit the selling of products below cost E) ban the use of price lining

Business

Whittenton Corporation manufactures numerous products, one of which is called Tau14. The company has provided the following data about this product:    Unit sales (a) 50,000 Selling price per unit$83.00 Variable cost per unit$59.00 Traceable fixed expense$1,100,000 ?What is the net operating income for product Tau14 at the current price?

A. $1,200,000 B. $3,050,000 C. $100,000 D. $4,150,000

Business

MBO starts when top managers

A. determine subordinates' goals. B. implement direct supervision. C. review subordinates' progress toward meeting goals. D. establish overall organizational objectives. E. link performance evaluations to rewards.

Business