Which of the following would likely improve the effectiveness of messages?

a. more diversity among PR, marketing, and advertising professionals
b. an increased focus on accurately translating copy into multiple languages
c. the use of celebrities and models from different cultures and ethnicities
d. the implementation of integrated marketing communication concepts


a. more diversity among PR, marketing, and advertising professionals

Communication & Mass Media

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In 1990, a federal district court ruled Arizona's English-only law violated what constitutional guarantee?

A. due process B. freedom of speech C. one person one vote D. states' rights

Communication & Mass Media

Value argumentation is almost exclusively concerned with making aesthetic judgments about artistic works using sets of critical standards from fields such a theatre, music, painting, and dance

Indicate whether the statement is true or false.

Communication & Mass Media

The _____ elements of communication are the foundation on which meaning is created

a. social b. individual c. nonverbal d. verbal

Communication & Mass Media

Name-calling is ethical in public speaking because it is protected by the free-speech clause of the Bill of Rights.

Answer the following statement true (T) or false (F)

Communication & Mass Media