Using demographic and consumer data to identify individuals who will receive specific advertising messages is known as which of the following?

A. Microtargeting
B. Narrowcasting
C. Simulating
D. Priming
E. Framing


Answer: A

Political Science

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In the early days of the United States, communities were idealized as civic republics where citizens a. seek to build an economically inspired community that is interested in maximizing individual liberty andaccumulating wealth

b. view the community as a corporate enterprise that is driven to minimize costs and maximize fee income. c. view community government based on the principle of mutual consent, and citizens share fundamental beliefsand participate in public affairs. d. view community government based on the principle of laissez-faire economics.

Political Science

Monetary policy affects two main economic variables: the supply of money in circulation and interest rates

a. True b. False Indicate whether the statement is true or false

Political Science

Forbidding perjury and requiring silence in courts are examples of

a. limits on the clear and present danger test. b. the free tendency test. c. the preferred freedoms doctrine. d. limits on freedom of expression. e. the free exercise clause.

Political Science

The Single European Act is an example of an attempt at the creation of a __________ through comprehensive changes.

A. common market B. war treaty C. court of justice D. defense community

Political Science