In order for ______ to fulfill their purpose, audiences must accept that the fictional scenarios you create could really happen.

a. analogies
b. hypothetical examples
c. definitions
d. descriptions


b. hypothetical examples

Business

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An advertisement for Nintendo using a cognitive message strategy would probably feature which type of message strategy, because Nintendo holds 47 percent of the market share in the handheld game market?

A) comparative B) generic C) preemptive D) unique selling proposition

Business

All of the following are advantages of the test data technique except

a. auditors need minimal computer expertise to use this method b. this method causes minimal disruption to the firm's operations c. the test data is easily compiled d. the auditor obtains explicit evidence concerning application functions

Business

Following is a list of advantages and disadvantages of the corporate form of business. Identify each characteristic as either an advantage (A) or a disadvantage (D).

Business

Blogs are more common among ______ users than ______ users.

a. teenagers; adults b. adults; teenagers c. employees; students d. students; employees

Business