The majority of your writing on the job will involve ________
A) negative messages
B) routine, positive messages
C) persuasive messages
D) entertaining messages
B
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The chief disadvantage to a firm that decides to follow a product specialization strategy in selecting target markets is that ________
A) no synergy exists B) logistics can become a nightmare C) the product may be supplanted by an entirely new technology D) competitors can easily copy any new product introductions E) e-commerce becomes difficult for the company
For a firm considering AIS and IT initiatives, accountants can play an important role in which of the following ways?
A. Implementing the controls in the new technology. B. Entering transactions into the new system. C. Developing and reviewing the business case for the initiatives. D. Auditing the financial statement reports created by the new system.
A campaign run by the manufacturers of Glad garbage bags informs viewers that Glad garbage bags are twice as thick as those made by Crash Bin Bags, the leading garbage bag brand in the market. In this scenario, Glad is using a(n) ________ appeal.
A. favorable price B. product popularity C. news D. emotional E. competitive advantage
The economic-buyer theory
A. includes psychological variables and social influences. B. says that most consumers do not know the economic value of the products they purchase. C. assumes that consumers always buy the lowest-price alternative. D. explains why people behave the way they do. E. is too simplistic to explain consumer behavior.