Using celebrity testimonials

a. Is more effective if they are sports figures
b. Always results in higher brand awareness
c. Can be more effective if they have credibility
d. Usually costs a lot more than they are worth


c. Can be more effective if they have credibility

Communication & Mass Media

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The use of an X to indicate that one should avoid a certain behavior (such as an X through a picture of a cigarette to indicate no smoking) is an example of _____

a. a symbol b. encoding c. decoding d. verbal communication

Communication & Mass Media

Matching

1) appeal to causes and effects reasoning A) If you want to be successful, you have to look successful. QWE Department Store has everything you need to feel confident for that first big job interview. 2) appeal to reasoning from specific instances and generalizations B) When neighbors organize crime watches, reported property crimes in the community decrease. 3) appeal to self-esteem needs C) According to a recent nationwide survey that included over a thousand respondents, most Americans forget to turn off their cell phones when they go to the movies.

Communication & Mass Media

List five methods for concluding a speech effectively

What will be an ideal response?

Communication & Mass Media

Johann Gutenberg's invention had the following impacts: _________________ _________________ _________________ _________________ _________________

Fill in the blank(s) with correct word

Communication & Mass Media