Which of the following is NOT among Kotler's 4 Cs?
A) customer value
B) cost
C) credit
D) communication
E) convenience
C
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When analyzing the "S" in a SWOT analysis, a manager might take note of
A. a decrease in the size of the market. B. competitors' new products. C. high turnover of employees. D. strong financial resources of the firm. E. lifting of governmental regulations.
Which among the the following is a disadvantage associated with government sources of market
sizing data? A) The data collected is several years old. B) There is significant labor associated with data collection. C) The data collected is relevant only to international markets. D) The data is made available at a high price.
A ________ is an arrangement in which two or more business entities combine their resources to pursue a single project or transaction
A) limited partnership B) license agreement C) joint venture D) franchise
The introduction to a proposal typically ________
A) lists the proposed project costs B) highlights the writer's qualifications C) asks for approval or authorization D) does all of these