________, a form of observational research, involves sending observers to watch and interact with consumers in their natural environments
A) Group interviewing
B) Ethnographic research
C) Survey research
D) Experimental research
E) Causal research
B
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Consumers who are highly sensitive to how others see them and who choose brands whose personalities fit the consumption situation are called ________
A) change agents B) self motivators C) self monitors D) self adapters E) opinion leaders
If resources are not adequate to meet peak demands, the resulting reschedule is termed
A. Allocation. B. Project resource adjustment. C. Resource-constrained scheduling. D. Time-constrained scheduling. E. Mandatory leveling.
Underfoot Products uses standard costing. The following information about overhead was generated during May: Standard variable overhead rate $2 per machine hour Standard fixed overhead rate $1 per machine hour Actual variable overhead costs $390,000 Actual fixed overhead costs $175,000 Budgeted fixed overhead costs $190,000 Standard machine hours per unit produced 10 Good units produced 18,000
Actual machine hours 200,000 Using the above information provided for Underfoot Products, compute the variable overhead spending variance. A) $10,000 (F) B) $10,000 (U) C) $40,000 (F) D) $40,000 (U)
A special order generally should be accepted if:
A. excess capacity exists and the revenue exceeds all variable costs associated with the order. B. excess capacity exists and the revenue exceeds allocated fixed costs. C. its revenue exceeds allocated fixed costs, regardless of the variable costs associated with the order. D. the revenue exceeds variable costs, regardless of available capacity. E. the revenue exceeds total costs, regardless of available capacity.