What are the major characteristics of sales promotions as an element of the marketing communications mix?
What will be an ideal response?
Companies use sales promotion tools–coupons, contests, premiums, and the like–to draw a stronger and quicker buyer response. Sales promotion tools offer three distinctive benefits:
1. Drawing attention to the product
2. Providing an incentive that gives value to the customer
3. Inviting the customer to engage in the transaction now
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Gerber primarily serves the baby food market. In choosing to focus on this market, Gerber is defining its competitive sphere on the basis of ________
A) vertical segmentation B) backward integration C) market segmentation D) diversification E) differentiation
The probability of at least one head in two flips of a coin is?
A. ?0.25. B. ?0.33. C. ?0.50. D. ?0.75.
According to Clark (2003), in the period _______, we saw the pursuit of major scientific progress and advances in technology – for example NASA developed the space shuttle.
a. World War II to 1980s b. 1980s to 1990s c. 1990s to now d. None of the above, it’s always been like this
A purchaser of a house who buys the property "subject to" the mortgage is not personally liable for the mortgage, nor is he a surety for the mortgage obligation
a. True b. False Indicate whether the statement is true or false