The principle of reciprocity reflects the goal of selecting ethical strategies that encourage others to treat you equitably and that demonstrate your desire to treat others equitably.

a. true
b. false


Answer: a. true

Communication & Mass Media

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A broad term like research can be defined in many ways, but it would not be defined as

a. a systematic search for data. b. an investigation of the relevant information on a topic. c. an inquiry into what is known or thought about a subject. d. an effort to shape an argument or opinion on an issue.

Communication & Mass Media

The psychological orientation has two parts: establishing a good relationship with the listeners and interesting them in what you have to say.

Answer the following statement true (T) or false (F)

Communication & Mass Media

The criticism of advertising focusing on responsibility is that:

a. potentially harmful products are being advertised b. protected groups are being invaded c. privacy is being invaded d. all of the above

Communication & Mass Media

In the accompanying graph, the horizontal axis is time (given in hours) and the vertical axis is population (in tens). Based on the graph, what is the population when the time is 2.5 hours?

What will be an ideal response?

Communication & Mass Media