When a company has its sales forecasts prepared by management consultants, economists, or college professors, it is using a(n)
A. expert forecasting survey.
B. Delphi technique.
C. random factor analysis.
D. external judgment survey.
E. market test.
Answer: A
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A(n) ________ listener tries to determine the rationale of the speaker's argument, preferring logical presentations without interruptions, focusing on relationships among ideas, and waiting until all information is available before expressing opinions.
A. evaluative B. comprehensive C. appreciative D. empathetic E. impartial
What is a reference group? Describe three different types of reference groups that can have an impact on a consumer's purchasing behavior
What will be an ideal response?
Which of the following is the best argument against the use of negative accounts receivable confirmations?
A. Recipients are likely to feel that, in reality, the confirmation is a subtle request for payment. B. There is no way of knowing if the intended recipients received them. C. The inference drawn from receiving no reply may not be correct. D. The cost-per-response is excessively high.
Which of the following is not a major part of a typical marketing plan?
A) Background assessment B) Situation analysis C) Forecast D) Production scheduling